Should you buy diamonds for Valentine’s Day?

The answer to that question depends on two things, really. The first one, who are you buying them for? The second one, what are they planning to do with them? For example, if you’re going to buy a ring for the love of your life and they’ll wear it proudly for the rest of their days, then the answer is an unqualified ‘yes’. If, instead, you’re buying it for yourself as an investment (admittedly, a strange thing to do for Valentine’s Day, but who am I to judge) then reconsider. Continue reading